Will-ube-mine swirl rolls
Let’s start by talking about what ube (pronounced: oo-beh) is! Ube is a very popular ingredient from the Philippines made from purple yam. While it’s been around in the Philippines for forever and can be found on basically any Filipino menu, ube has really only started to grow in popularity in the US. Its rich, vibrant purple color makes it oh-so Instagrammable, likely adding to the curiosity and increased presence in America. You can even find ube pancake mix at Trader Joe’s now!
Ube’s most common form is an ube jam or paste called ube halaya, which is made by boiling then mashing purple yam, then combining it with other ingredients including coconut milk, condensed milk, evaporated milk (all of the milks), and sugar to bring out a subtly sweet taste that adds a delicious flavor to many Filipino treats such as flan, cakes, and ice cream. Ube halaya is also a popular topping for one of the most quintessential (and one of my favorite) Filipino desserts: halo-halo. While ube halaya translates to ube jam, it’s much thicker than American jams and almost solid — not like a jam you’d spread over toast or pastry. In fact, I usually just like to sneak cheeky spoonfuls of it, especially when it’s homemade!
Speaking of homemade, a tita of mine recently dropped off a couple jars of her homemade ube halaya. Boy was I excited! Since quarantine started, I haven’t been able to get my hands on some since the Filipino stores were closed or not operating at full capacity. So after polishing off half a jar on its own (don’t judge me), I couldn’t wait to try out some ube-flavored treats.
Knowing my beloved ube jam was in short supply, I didn’t want to waste it experimenting. So I figured a safe (and easy) bet would be ube swirl rolls! I only used about a quarter of my second jar for both the swirl rolls and the ube cream cheese icing — and I did NOT go small on the icing. These rolls came out perfectly soft and chewy with just the right amount of sweetness. It’s hard to go wrong with cream cheese icing, but the ube flavor added another level of goodness that I couldn’t help myself when topping over the rolls. As you can see from the pictures below, I did more than top them with icing… more like smothered them in icing!